Bajaj appoints new distributor in Mexico

Editor@Throttle|Updated: October 26, 2018 16:41

As part of its strategy to expand its export business aggressively, Bajaj Auto this year had shared its plan to have sales, design and R&D personnel in Thailand. An assembly plant in Thailand would help save cost on taxes and would allow the brand to sell its products at competitive prices.


In an update this month, the company has signed Motodrive, a part of Surman Group, as the distributor of its motorcycles and spare parts in Mexico. Motodrive will offer pre-purchase, purchase and post-sale services to customers. Bajaj Auto will launch the Dominar 400, Avenger range and the Platina in the Mexican market.


Mexican media report that the company is building a new factory in the country with a capacity of 50,000 units a year, and the assembly of some motorcycles, strictly for Mexican consumption, will start soon. Director of Motodrive, has confirmed the new facility to local outlet El Universal. He said, "We haven't determined the complete amount of the investment, it's a totally new factory. We're on the process of installing the tools".


Article Source : IAB