Bajaj Auto, KTM To Globally Roll Out Husqvarna In 2018

Editor@Throttle|Updated: July 4, 2017 8:58
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Indian motorcycle manufacturer Bajaj Auto and Austrian brand KTM have announced the global roll out of Husqvarna motorcycles in 2018. An official statement said that Stefarn Pierer, CEO of KTM, and Rajiv Bajaj, Managing Director of Bajaj Auto, have decided on the strategy to take the Husqvarna Motorcycles brand global, and scale up the business multiple times. The announcement comes even as the two companies celebrate their 10th anniversary of strategic partnership. Husqvarna Motorcycles is owned by KTM and Bajaj Auto owns 48 per cent stake in KTM. Like the KTM bikes, the Husqvarna models will also be offered for sale in the domestic market.

 

The first Husqvarna models, Vitpilen 401, Svartpilen 401 and Vitpilen 701 will be produced in Mattighofen, Austria and launched in early 2018. Later in 2018, production of the Vitpilen 401 and Svartpilen 401 for global markets will be transferred to Bajaj Auto's Chakan factory. The enlargement of the cooperation to the Husqvarna Motorcycles brand is expected to elevate the Bajaj-KTM partnership to the next level. Production of KTM and Husqvarna models in India will be scaled up to 2,00,000 in the next couple of years, and Bajaj aims to sell Husqvarna motorcycles at a similar level as KTM products in India and Indonesia, the statement said.

 

Article source : NDTVAuto