Bajaj Auto is set to revamp its entire model line-up by the end of this year. Rajiv Bajaj, CEO and MD, Bajaj Auto, has said that the company will launch new models in each of its seven-model product portfolio. This means product lines like Bajaj Dominar, Pulsar Series, Avenger, V, Discover, Platina and CT will get new models/variants by December 2017. This is an aggressive product strategy by Rajiv Bajaj with plan to increase its market share which has fallen to about 15 percent in the last quarter. According to Bajaj, the company will look to increase its market share to 26 percent by the end of FY2017 (March 2018), as stated by him to the shareholders at the annual general meeting.
Mr. Rajiv Bajaj said, “By December, we will launch new products under all our seven brands: CT, Platina, Discover, V, Avenger, Pulsar, Dominar. Our effort is to gain 6% market share -we have grown from 14-20%, we will move from 20-26%. Furthermore, there is media speculation about Bajaj Auto planning to launch a larger displacement Bajaj Avenger in India to compete against more established players like Royal Enfield.
Article Source : IndiaAuto