Bajaj Auto has revised the launch plan of its iconic Husqvarna bike in India. The Pune-based maker of Pulsar and Avenger range of motorcycles will now introduce fully imported models of Husqvarna in India as part of its intensive brand building measure even as smaller, locally-developed products get readied to hit the market over the next six months.
KTM and Bajaj had earlier planned to launch Husqvarna bikes in the Indian market with two locally produced models. Both the Husqvarna models are designed on the design language of ‘modern retro’. The maker of street bikes and dirt bikes, Husqvarna is more than 100-year old Swedish brand and enjoys an iconic status in Europe. The company is owned by Pierer Industrie AG and led by Stefan Pierer, the Chief Promoter of Austria-headquartered KTM. Bajaj Auto owns 48 percent equity stake in KTM.
Husqvarna will be an important addition to Bajaj's KTM portfolio. Last year, there was a 21 percent jump in sales - to 197,612 units - of KTM models made by Bajaj. Chakan, the Bajaj factory based near Pune that produces Pulsars, will accommodate Husqvarna models also. The plant also exclusively makes KTM range of bikes for India and overseas markets.
Likewise, for Husqvarna, its parent company has decided to shift production of two models Vitpilen 401 and Svartpilen 401 to Chakan with production slated to begin in late 2018 or early 2019. Both the Husqvarna bikes due to start production in Pune are powered by the same 373cc, 44bhp, single cylinder engine that powers the KTM Duke 390 and the KTM RC 390. Both these KTM bikes are among the six produced by Bajaj Auto from India.
Article Source : MoneyControl