Pune-based motorcycle specialist Bajaj Auto is understood to be working on a bigger and more powerful Avenger, its only cruiser model, to take on the Royal Enfield range.
"The Avenger is a very strong and old brand for us. And there is a good amount of brand recall for it. We have been working on an upgrade for the Avenger but we will have to take a call on this at a later stage, we have still not decided anything concrete," a senior executive from Bajaj Auto said. One of Royal Enfield’s products – Classic 350, which contributes 70 percent of its monthly volumes – does not have a direct competitor. Bajaj Auto, the country’s fourth largest two-wheeler maker, had launched and positioned the Dominar 400 as an alternate to the Royal Enfield product line.
Article Source : MoneyControl