BMW Motorrad Begins India Journey On A Commendable Note

Editor@Throttle|Updated: July 1, 2017 9:32
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BMW Motorrad entered India in April 2017 and buyers were more eager that its most affordable and entry-level naked sports bike G 310R would be launched. However, the performance bike brand chose to offer its premium bikes in the Indian market. Well, the strategy seems to have paid off with BMW Motorrad selling 150 bikes in just two months since its debut in India. And 60 percent of its overall sales came from the BMW R 1200 GS and the BMW R 1200 GS Adventure bikes. The BMW S1000RR too performed well in the Indian market. 


Well, the strategy seems to have paid off with BMW Motorrad selling 150 bikes in just two months since its debut in India. And 60 percent of its overall sales came from the BMW R 1200 GS and the BMW R 1200 GS Adventure bikes. The BMW S1000RR too performed well in the Indian market.

BMW Motorrad sells various models in five different categories and imports the bike via completely built unit ( CBU) route. But the most awaited is the G 310 R, which is slated to launch in 2018.

Article source : DriveSpark