BSA Motorcycles will debut in Europe before coming to India

Editor@Throttle|Updated: January 3, 2019 10:03
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Classic Legends will introduce new BSA motorcycles in Europe and the USA before launching them in India.  Founder and Managing Partner - Classic Legends Pvt Ltd, has revealed that the new BSA bikes will be designed, engineered and developed in the UK for the global markets. Hence, the motorcycles will first be introduced in developed markets before coming to India. He further added that BSA is a beloved British brand and will be designed and engineered in the UK with manufacturing and supply chains that are global. We will keep that in mind when we make the product which is 12-18 months away.

 

It is expected that the bikes will be assembled locally in India at the Pithampur facility with an aggressive price tag. While engine details aren’t available at present, one can expect the company to introduce sub-750cc two-wheelers. BSA Motorcycles have a high brand recall in the international markets. The premium positioning will help BSA Motorcycles to compete with the likes of the Royal Enfield 650 twins, Triumph Bonneville Street Twin and the Harley Davidson Street 750 among others.

 

Article Source : IAB