A concept store is a scaled-down dealership. It basically has the sales, service and merchandise division in a compact setting. In this case, it is a 3000sq ft store named Warrior Harley Davidson in Kolhapur, Maharashtra. It is divided into a display area, customer lounge, and service setup. The new concept store will cater to enthusiasts based in Kolhapur and the neighboring region where they can buy and get their Harley Davidson bikes serviced.
The concept store will allow the American bike maker to open retail outlets with minimal capital and also expand their reach to Tier II and Tier III cities. This will bring in enthusiasts living in said cities who were shying away from owning such bikes due to the dealerships being located far away. The foray into Tier II and Tier III cities should help Harley Davidson boost its sales which have plateaued over the last year.
Article Source : BikeDekho