Harley-Davidson India has completed six successful years and continues to lead the premium two-wheeler market by holding 60 per cent market share in the 601+cc motorcycle segment. Harley-Davidson India's market share is as per Society of India Automobile Manufacturers (SIAM).
The company said in a release that Harley-Davidson India will remain focussed on bringing new riders into the sport of motorcycling while broadening brand appeal through an expansion strategy, quality motorcycles and key initiatives like Legend on Tour, Passport to Freedom, Harley Rock Riders and Discover More campaign.
Earlier this year, Harley-Davidson India introduced the 1200 Custom in the India market and launched its 2017 model-year lineup with two new models - Harley-Davidson Roadster and Road Glide Special. The Harley-Davidson Touring range has also been upgraded with the all-new Milwaukee Eight engine and the 2017 models also come equipped with ABS.
In 2016, Harley-Davidson also launched the Harley-Davidson Financial Services Program that offers customised financing solutions with flexible and attractive rates, terms and EMIs for riders to finance their dream motorcycle. In 2016, Harley-Davidson expanded its dealership footprint by opening new dealerships in Coimbatore, Lucknow, Calicut, Guwahati and Ludhiana. Harley-Davidson also launched an exclusive merchandise showroom at Chhatrapati Shivaji International Airport in Mumbai.
With its headquarters in Gurgaon, Harley-Davidson India commenced operations in August 2009 and appointed its first dealership in July 2010. In India, Harley-Davidson offers 13 models in the existing line-up, in addition to a full range of genuine parts, accessories and general merchandise available through its authorised dealerships.
Article Source : www.carandbike.com