Harley-Davidson to enter used-bike segment

Editor@Throttle|Updated: May 14, 2018 8:16

US-based cult bike manufacturer Harley-Davidson has announced plans to enter the used business segment and was currently piloting the concept in some of its dealerships, a top company official has said. Some of the company’s dealerships were already testing the concept for the last few months, Harley-Davidson India, Managing Director, Peter Mackenzie said.


Currently, Harley-Davidson has 27 showrooms across the country. The 27th facility was formally unveiled by Mr. Mackenzie in the city.“It (used bike’s business) will enable us to attract more customers. Secondly, to enable people, perhaps who cannot afford a new Harley-Davidson, but at least get the right Harley-Davidson experience through an authorised dealership,” he said.


When asked about apparel business he said that currently, Harley-Davidson has 27 showrooms across the country and plan to have around 30 dealerships by the end of the year.


Article Source : The Hindu