Harley-Davidson will make its first production electric motorcycle within the next 18 months, the Milwaukee-headquartered motorcycle manufacturer has said. Harley-Davidson has announced that "it will invest more aggressively to lead in the application of electric motorcycle technology". During a routine earnings call, Harley-Davidson CEO Matt Levatich said that the electric motorcycle project is very much active and will be launched within 18 months, without getting into details if this is the same motorcycle as the Project LiveWire which was showcased in 2014.
"You've heard us talk about the Project LiveWire," Levatich said during the call. "It's an active project we're preparing to bring to market within 18 months." "The EV motorcycle market is in its infancy today, but we believe premium Harley-Davidson electric motorcycles will help drive excitement and participation in the sport globally. As we expand our EV capabilities and commitment, we get even more excited about the role electric motorcycles will play in growing our business," Levatich added.
The announcement comes after the company has decided to go ahead with consolidating its manufacturing operations, including the decision to shut down its Kansas City plant. About 800 jobs in the Kansas City plant will be cut, but production will be ramped up at Harley-Davidson's York, Pennsylvania plant and 450 positions will be added to this plant. But the world's largest manufacturer of heavyweight cruiser motorcycles has struggled to reverse a four-year sales slide, even though there's been some sales growth in Harley-Davidson's overseas markets.
Harley-Davidson's Project LiveWire concept was first showcased in 2014, and the company even organised test rides of the electric bike concept. A Harley-Davidson LiveWire was even used in the 2015 Hollywood film "Avengers:Age of Ultron" in a scene where Black Widow drops out of the bottom of a jet fighter astride a Harley-Davidson LiveWire. It's a motorcycle that is still a concept and is under production, but now Harley-Davidson seems intent on bringing it closer to a full-spec production model.
Article Source : CarAndBike