Honda recently opened its first BigWing showroom in Gurugram, India. The Japanese company describes it as an exclusive one-stop sales and service centre for premium Honda bikes. This includes the recently launched Honda CB300R, the GL 1800 Gold Wing and all the other premium models that sit between the two.
The company has also said, “BigWing – represented by its silver wing-mark identity – will deliver a differentiated immersive experience and introduce new fun into the fast growing premium motorcycling segment in India”. It looks like Honda is finally giving emphasis to the premium segment. This is why the establishment of a new business vertical means we should be seeing many more exciting products in the future.
Commenting on unveiling of first BigWing dealership in India, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said: “We are happy to announce India’s first BigWing in Gurugram (Haryana) which will serve as a roadmap for further expansion of iconic Silver Wing Mark in India.” Honda has also launched a BigWing website, which already has the upcoming 2019 Honda CBR650R listed on it. Bookings for the bike have already opened.
Article Source : AutoCar India