Honda to launch Royal Enfield Rival by 2020, Won’t Be Rebel

Editor@Throttle|Updated: July 10, 2017 9:48

Honda Motorcycle and Scooter India (HMSI) is planning to come up with a Royal Enfield competitor a few years down the line. While Honda is the number one brand in the country when it comes to gearless two-wheelers, it is Royal Enfield which holds the top spot in motorcycles.

Royal Enfield motorcycles have enjoyed an unchallenged run despite the launch of various modern alternatives. Bikes from Royal Enfield are available in the market from Rs. 1.14 lakhs to Rs. 2.07 lakhs. Honda has not finalised the product type for the new motorcycle yet. Since Honda does not have a direct competitor to Royal Enfield bike, it is planning to develop a new one by 2020.

In the US, Honda sells the Rebel cruiser which comes with two engine options but won’t bring it here. To compete with Royal Enfield motorcycles, Honda plans to develop something on the lines of the Ducati Scrambler. Honda is fully aware of the popularity of this segment and developing a dedicated product would certainly be fruitful for the brand.


Article Source : Motorbeam