As a part of its social welfare drive, Indian Motorcycle has been organising the Indian Motorcycle Riders Group (IMRG) rides for a few years now and for this year, the ride was held in Munnar, Kerala from February 22-24. The previous rides were held at Coorg, Mahabaleshwar and Goa. In 2017, the riders also went on to cover Kanyakumari to Kashmir as a part of this initiative.
This annual ride is also meant to promote Indian Motorcycle’s ‘Wheels of Change’ initiative, a plan that focuses on girl child education. The company also distributed educational kits at GHSS Chinnakanal School, Kochi. It’s good to see that manufacturers are investing in Corporate Social Responsibility (CSR) activities this often. Major bike makers in India such as Honda, TVS, Hero and Yamaha have constantly been active with their CSR activities. And although Indian Motorcycle is still trying to expand its reach in India, with activities such as these, it will surely help the bike maker create an impact in the country.
Article Source : ZigWheels