Mahindra Confirms New BSA Motorcycle Is Under Development

Editor@Throttle|Updated: December 29, 2017 8:14

Mahindra Group Chairman, Anand Mahindra, has confirmed that the company is working on an all-new motorcycle to revive the BSA brand. Mahindra shared an old Christmas special print ad of a BSA motorcycle, on Twitter, subtly announcing that the company has already started working on the new BSA motorcycle, which, as he quotes, will have "all the character of the old steed". Apart from this, Anand Mahindra has revealed nothing more about this upcoming BSA motorcycle in his tweet, although, from his statement, it can be said that the new motorcycle will be a modern classic.


Mahindra had earlier mentioned that it has shifted the focus of its two-wheeler business towards premium niche market and will enter newer and previously untouched territories with its newly acquired brands like -BSA and Jawa Moto. Interestingly, the Jawa brand of products will be made in India at Mahindra's Pithampur plant and it will also be sold in the country. In fact, last October, Mahindra has said that the first Jawa product will roll out of the company's plant in two years, which is by the end of 2018.


Article Source : NDTVAuto