Piaggio aims to double dealer count in India by 2020

Editor@Throttle|Updated: February 19, 2018 11:36

Coming off of a promising Auto Expo 2018 outing, Piaggio India, having tasted success with the Aprilia SR 150, is betting big on the Indian market and is looking to more than double its dealer count by 2020.


However, while Piaggio is looking to aggressively expand its dealer network,  the focus remains on providing a unique buying experience to the customer, which is central to its flagship Motoplex retail outlets.


At present, there are a total of five Motoplex stores all across India, with four of them located in the southern part of the country – Chennai, Hyderabad, Kochi and Bangalore. The demand for the SR 150 was rising quickly in certain regions down south.


Aprilia launched the SR125 at the Expo and will introduce the SR 150 facelift by the middle of 2018, with the new Storm coming in towards the end of the year. The firm is also understood to be evaluating the RS 150 and Tuono 150 for India – two new motorcycles that generated plenty of interest at the Auto Expo. We expect both bikes to go on sale sometime in the middle of 2019. They'll be locally manufactured at Piaggio's plant, in Baramati. The resulting aggressive pricing will see Aprilia's bike closely rival competition, like the recently launched Yamaha R15-V3.0.


Article Source : AutoCarIndia