Royal Enfield Forays Into Pre-owned Motorcycle Segment With The ‘Vintage’ Store

Editor@Throttle|Updated: March 10, 2018 12:47
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Royal Enfield has announced the launch of its first pre-owned motorcycle store in Chennai – Royal Enfield Vintage Store. Royal Enfield Vintage Store is a new format that will deal exclusively in pre-owned, refurbished and restored motorcycles. It is designed for existing and potential Royal Enfield customers looking for tested and certified pre-owned motorcycles.

 

'Vintage' is aimed to allow for easy discovery and access to pre-owned Royal Enfield motorcycles with the advantage of transparent process and pricing. Motorcycles will be quality tested, refurbished and repaired at the hands of trained Royal Enfield technicians and certified with optimum value. Each motorcycle will be refurbished with genuine motorcycle parts and spares and undergo a thorough 92-point quality check, thereby guaranteeing quality assurance and reliability.  It will only deal in Royal Enfield badged motorcycles, and will have three lines of business. ‘Pre-owned’ motorcycles and ‘Refurbished’ motorcycles, wherein a quality check is conducted and refurbishment is undertaken as per requirement; and ‘Restored’ motorcycles, wherein vintage motorcycles will be repaired and restored to original condition.

 

Vintage Store will have a set of standardized processes and pricing for purchase and sale of pre-owned motorcycles. The store will offer assistance with financing options and also ensure motor insurance, warranty and post-sales service for motorcycles. Vintage Store in Chennai is located at No. 27, Mylai Balaji Nagar, Velacery main road, Pallikaranai. The company is planning to open nine more stores across India.

 

Article Source : Motoroids