It is easier to identify a Royal Enfield from a pack. Its signature thumping sound makes a statement even if the bike is not in sight. The envy of many, scores of riders swear by this stand-out feature making the Royal Enfield an exclusive possession. What if the bike made sounds that were only as high as those produced by a refrigerator? What if the familiar vibrations on the handlebar are replaced with butter-smooth sail?
All of the above can become a reality if Royal Enfield were to switch to electric motors instead of staying put with gasoline powertrains. And considering the firm resolve of the government to go all-electric by 2030, a battery-powered Royal Enfield Classic may not be ruled out. Siddhartha Lal, managing director and CEO, Eicher Motors said: "We understand that the technology and business model (of electric bikes) is important. We are not going to be the first in the market with electric motorcycles. But we are starting our work a bit. We are working on different ideas and concepts. But again we are thinking of 5-10 year time frame we are not thinking about next few quarters. Right now, it’s in the investment phase.”
Article Source : MoneyControl