Royal Enfield has announced its entry into Vietnam. The company has opened its first stand-alone flagship store in Ho Chi Minh City. Vietnam is the world’s fourth largest two-wheeler market. Opening business in the country is a part of the company’s growth strategy and international thrust to expand the mid-sized motorcycle segment (250-750cc). The company currently is focussed on building and expanding its presence in South-Asian countries.
Royal Enfield has a presence in Indonesia through two exclusive stores in Jakarta and at Bali; and also has the first exclusive gear store outside India, in Jakarta. In Thailand, the brand currently has an exclusive store in Bangkok. It has appointed Al Naboodah International (VN) as its official dealer in the country. The first flagship store’s location is at Saigon Paragon, 3 Nguyen Luong Bang, District 7, Vietnam. The brand has introduced three models in the country- Bullet 500, Classic 500 and the Continental GT.
Article Source : IndianAutosBlog