Royal Enfield has been on a high since the launch of their brilliant new 650 cc twins. The two new bikes have been a revelation for the way they perform, how they’ve been built, and the price at which they are being offered at. However, the bike maker has also been dealing with slowing growth, which is compounded by an upcoming change in regulations, for which RE has to get its bikes ready by adding more kit like ABS, which has made them dearer. A disastrous flood in Kerala and operational glitches like a long worker’s strike have had adverse effects on the company’s growth chart too.
Backed by the expertise from two technical centres, modern facilities and fresh talent, Royal Enfield will continue to march on an aggressive path. The bike maker will unleash at least 12 new motorcycles within the next 3- 5 years. Their focus will be on the new ‘J’ platform, which will replace their immensely popular ‘Classic’ range and become the company’s backbone for its upcoming 350 – 400 cc BS VI bikes.
The company is striving hard to change the perception people have about the quality of their bikes and its service costs. The new 650 cc twins are living examples of that. However, Royal Enfield understands that it is a continued process and has hired Japanese experts to address quality issues, which are now fixed during the initial phase of design, development and manufacturing.
Article Source : Motoroids