In a bid to drive home the pertinent message of the importance of helmets for ensuring safety while riding a two-wheeler, Suzuki Motorcycle India today kicked off a nationwide campaign – 'Helmet For Life’ – wherein the company plans to give away helmets to riders, starting with Delhi-NCR.
The company's initiative aims to spread awareness on the use of helmets and it is deploying a compassionate approach where traffic police cops and Suzuki volunteers stationed at 5-6 hand-picked traffic signals in 12 cities across will talk to riders who are caught not wearing a helmet. Along with issuing a violation ticket, they will purposefully guide them on adopting the safety practices for their own safety on the road; then promptly hand the rider a free helmet and send them on their way.
Suzuki Motorcycle India will distribute 1,000 helmets in each of the cities on its list. The activity will be carried out in Gurgaon, Delhi, Mumbai, Pune, Ahmedabad, Surat, Bangalore, Calicut, Chennai, Hyderabad, Kolkata and Lucknow, up until the end of July.
In addition to the helmets, the bike manufacturer will also provide a total of 60 customised Suzuki Gixxer SF motorcycles (5 each) to every city's traffic police department. These bikes will be kitted-out with a siren, red-and-blue beacons, side-boxes and a loudspeaker.
Article Source : AutoCar India