In an ambition to lure customers, automakers and dealers are coming up with innovative ideas and offers to sell their products this festival season. Recently, a Hero MotoCorp dealer in Tamil Nadu’s Sivaganga district announced that he would give out one goat for buying every one Hero two-wheeler. Now, this ‘buy one two-wheeler and get one goat’ offer is attracting a huge crowd.
“The deal was initiated due to ongoing festive season. The idea was to garner more sales during this period. Our offer is attracting a lot of attention, and thus, leading to a number of inquisitive customers ahead,” said one of the executives from Gayatri Motors.
The offer was for 4 days, from 11-14 October 2017. But soon after the announcement of the deal, the dealer had to scrap the offer, due to more than 100 inquiries. “We wanted to cash in on the festival mood, and thought of this innovative offer. But the movement we announced the offer, we got more than 100 inquiries, and then we realised, we won’t be able to fulfil such a huge demand. So, we had to scrap the offer,” the executive added. Although, the dealer has confirmed that it will definitely come up with a new offer to boost its festival sales.
Article Source : EconomicTimes