Yamaha India to move away from mass market; focus on premium segment

Editor@Throttle|Updated: November 29, 2018 9:45

India Yamaha Motor has decided to drift away from mass-market motorcycles and instead focus on the premium segment of the Indian two-wheeler market. In the current financial year (FY2018-19), a majority of the sales for the Indian arm of the Japanese two-wheeler manufacturer have come from the premium products like the YZF-R15 V3.0, the FZ series and the scooter portfolio


YZF-R15 V3.0 has registered a year-on-year growth of 231% growth in October 2018. The commuter motorcycles, on the other hand, have had insignificant contributions to the sales. In October, the Saluto and Saluto RX reported negative year-on-year sales of 92 per cent and 67 per cent respectively versus October 2017. The Yamaha SZ managed a marginal rise of 8 per cent during the month against October last year.


India Yamaha Motor has 100 engineers working in its R&D centre. The company aims to strengthen its R&D in India and wants the country to look at the development of bikes beyond localisation of parts. The 2020 Auto Expo could serve as the stage to introduce new products or ideas for the Indian market.


Article Source : IndianAutosBlog